When I first heard Beyonce’s new song “Who run the world (Girls)” on the radio, I turned it off halfway through. I was disgusted. Not only did I just feel that the song was bad; too repetitious, annoying, and I really don’t like Beyonce’s voice, but the lyrics were sickening. It seems to be a theme female artists are picking up on in the past year and I definitely do not like the trend they are going in. Many songs by females artists are being written about pseudo female power or even a pseudo dominatrix theme. This is a video following a theme, not creating one.
If you look at the lyrics, the opening segment is repetition that girls run the world. The first verse talks about women being powerful for buying their own drinks in clubs and how good they are at “this”. At the end of the verse she says, “Boy i’m just playing; Come here baby; Hope you still like me; If you hate me; My persuasion can build a nation; Endless power our love we can devour; You’ll do anything for me” This is said at the end of every verse. So even though the verse itself is speaking positive and powerful things about women, she backtracks, asks for permission and forgiveness from the males.
Throughout the video, the imagery channels the lyrics. When she says “Boy I’m just playing; Come here baby” she gets on her knees and crawls under his legs. Continuously throughout the video she is scantily clad and in provocative positions. She talks about running the world through persuasion while she dances seductively.
This video does not demonstrate the real power of a woman, or really any power at all. It represents women being used as a sex object. It represents women being subservient to men, and using how they are viewed as sex objects to ask for forgiveness for attempting to be powerful and independent.
Rihanna’s video “Only Girl” has the same dynamic, but in a more obvious way. She claims to want the power of being the only girl, but throughout the song and video she defines herself by whether or not she is that only girl and has the love from that man.
True power of a woman comes from things that on a basic level are unrelated to sex appeal. True power of a woman comes from being able to set and keep boundaries. A strong woman sees the opposite sex as an equal, not as a lesser or greater force than herself. She has true conviction in her own thoughts, feelings, emotions, and wisdom. Strong women can be college grads or high school grads. They can have their GED or work at a McDonald’s. They can dance at clubs or dance in ballrooms. What they do for a living or their hobbies do not make or break them as a strong woman. It is their internal convictions and their everyday acts that creates the strength.
In contrast to these, consider a very sexual yet truly empowering female video: Lady Gaga’s “Love Game”. Lady Gaga does a great job at portraying choice, boundaries, respect, and mutual sexuality. The video is equal when it comes to males and females appearance and actions. Gaga both denies and accepts sexual contact. However, it is said in the lyrics and body language of the song that it is sexual contact for sexual contact, not for manipulative or coercive reasons.
I worry about the women in the music industry making video that portray pseudo-dominant women because whether we like it or not, our female youth watch these video’s and they idolize and look up to these women. I think it is important that in order for real change to happen, it has to happen at all levels, even celebrity status.

















